TTT+Partners advised Tanachira Retail Corporation PCL (“TAN”) on its strategic partnership with Saha Pathana Inter-Holding PCL (“SPI”), I.C.C International PCL (ICC) and TPCX Co. Ltd. one of Thailand’s leading business groups.
The transaction establishes a collaborative platform and intermediary framework for the acquisition, development, and expansion of brands and business ventures in Thailand and internationally. The partnership is intended to strengthen TAN’s retail ecosystem and support its long-term growth strategy through the introduction and scaling of new brands.
The transaction represents a significant milestone in TAN’s retail portfolio development and is expected to facilitate the launch and expansion of new flagship brands in Thailand over the coming years.
Our scope of work included advising on the overall transaction structure, reviewing and drafting relevant transaction documentation, and providing comprehensive advice on corporate, commercial, and regulatory matters in connection with the strategic collaboration, as well as supporting the client throughout the structuring, execution, and implementation of the partnership arrangement.
The team was led by Parithat Chamnongsilp, working alongside Lapas Komarapajkul, and Nutcha Maneein.


