TTT+Partners advised Plan B Media PCL on its THB 4 billion (~USD 123 million) acquisition of Hello Bangkok LED Co., Ltd. The transaction involved the purchase of shares from two sellers, including Roctec Global PCL, a company listed on the Stock Exchange of Thailand.
Our work included conducting comprehensive legal due diligence, advising on the transaction structure, and drafting and negotiating the Share Purchase Agreement. We also provided regulatory guidance with a particular focus on capital markets compliance, supported the client through closing, and assisted with post-closing matters to ensure a smooth transition.
As part of the same transaction, we also advised Plan B Media on the issuance and private placement of 285,714,286 new ordinary shares to select investors, including VGI PCL. This capital raise, amounting to over THB 2 billion, was undertaken to fund the acquisition.
Following completion, Plan B Media will assume control of Hello Bangkok LED which owns and operates an extensive portfolio of advertising media assets throughout Bangkok’s BTS Skytrain network. The acquisition significantly strengthens Plan B’s position in the out-of-home advertising sector by expanding its reach across one of the city’s busiest transit systems.
The TTT+Partners team was led by Veeranuch Thammavaranucupt and Parithat Chamnongsilp, with key support from Teerasak Petchpaibool, Thanchanok Engsrisawang, Poramet Tantavet, Sahatsawat Satpretpry, and Veerapattra Mangmee.
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