Pitchaya Kittiwittayakul is an experienced legal professional with expertise in Project Management, Mergers and Acquisitions (M&A), and Engineering, Procurement, and Construction (EPC) matters.

As a former Thailand Country Counsel for one of the major social media platforms, Pitchaya adeptly handles complex legal matters, and is particularly experienced in regulatory reviews for new product launches and in negotiating collaboration, service, and procurement contracts.

Pitchaya’s M&A expertise includes Thai exchange control, derivatives, securities regulations, and managing M&A transactions and franchising agreements.

Representative Matters

Advised Mr. Frank Fung Kuen Leung on his voluntary partial tender offer to acquire up to 15.00% of the ordinary shares of Noble Development Public Company Limited (SET: NOBLE) at an offer price of THB 2.32 per share, valuing the transaction at THB 476.5 million (~USD 15.2 million).

Represented Mitsubishi Corporation (MC) in the capacity as a Thai legal counsel in connection with MC's first "unregulated" general offer launched with the purpose to increase its additional shareholding in Thai Union Public Company Limited (TU), a Thailand-based seafood company listed on the Stock Exchange of Thailand (SET), from 6.19% to 20% (excluding treasury shares).

Represented an advertising company in its THB 650 million acquisition of the entire shareholding of a billboard business.

Represented Thai Wah Public Company Limited in its strategic alliance with a subsidiary of Fuji Nihon Corporation, a Tokyo Stock Exchange-listed food processing group. Thai Wah divested a 49% shareholding in its subsidiary engaged in the manufacturing of tapioca-based products to its Japanese partner. The deal was valued at approximately THB 490 million (~ USD 14 million), and was successfully completed on 28 March 2025.

Advised a consortium of buyers, consisting of Yip in Tsoi, The Brooker Group, SCT Car Rent Co., Ltd. and Loxbit PLC, in the acquisition of Purple Ventures Co., Ltd., the provider of the innovative a Thai food delivery, rides and more platform, Robinhood, valued at around THB 2 billion (~ USD 59 million).

In The News

Pitchaya Kittiwittayakul
Pitchaya KittiwittayakulSenior Associate
pitchaya.k@tttandpartners.com
+66 (0)632 245 613

Practices

Education

  • LLB Law
    Chulalongkorn University 2020
  • LLB Law
    University College London 2014

Languages

  • Thai
  • English

Our Solutions.

Trusted.

Our team has an outstanding reputation for providing solutions to even the most complex issues. Yet, it is our consistency that sets us apart, and has earned the trust of many of Thailand’s leading executives.

Thorough.

We pride ourselves on the depth and quality of our analysis, which allows us to confidently formulate solutions that are optimised and provide tangible benefits to our clients.

Transformative.

Beyond completion, we strive for transformation. Our advice is always based on a full understanding of client needs, resulting in solutions that deliver a lasting positive impact.

Contact Us.

Call us on +66 (0)20 805 699